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Fresh from Fresh, the La Linea Verde Way for Fresh Cut produce
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1991-2011. For the celebration of the 20th anniversary of the La Linea Verde company, the two owners, Giuseppe and Domenico Battagliola’, presented the last upgrade of the production facility in Manerbio.
The Organizing Committee of Freshcut2011 participated at the inauguration of the brand new 10,000 square meter plant for the production of fresh convenience food resulting from a €15 M investment.
Some figure about the Linea Verde group:
- 5 production sites: 2 in the North of Italy, 2 in the South of Italy, 1 in Spain
- 61 production lines
- 2 farms
- 1 logistics company with 100 trucks for refrigerated transportation
- All year round production thanks to farms and cultivation systems in different climatic conditions
- Turnover of €171 M in 2010
- 1,000 employees
- 1 M of packs produced every day
- 650 items
- 140 tonnes of raw material processed every day
- A production area of 40,000 square meters
The Food Chain:
- Partnership with 350 horticultural farms
- 15 Agronomists
- A Producer Organization (PO) ‘Sole e Rugiada’
Final product destination: Italy, Spain, Switzerland, Austria, Croatia, Slovenia
95% LSR, 5% Horeca
From Private Label Packers to Brand Company: DimmidiSi
Beside salads and vegetables, the company is a market leader for innovative products such as fresh soup, fresh fruit smoothies, fresh smashed potatoes, fresh snacks, fresh meals
- 70% fresh-cut salads
- 30% convenience food
Fresh from Fresh is the motto of the company, which delivers within the 24 hours from harvesting.
During the visit the Organizing Committee planned in details with the staff the technical tour at the company for next July 21st. |
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